Elevate your results
Take your marketing strategy and execution to the next level with AWSM
Alisa Weiner Strategic Marketing is AWSM
Product marketing and project-based marketing leadership and execution that helps established and emerging brands define and strengthen their go-to-market efforts.
Services
Go-to-market
Product marketing. Positioning. Customer segmentation. Optimize SaaS plans and pricing.
Marketing strategy
Customer insights. Integrated campaigns. Maximize customer value, and reduce CAC.
Content
Websites. Videos. Case studies. Content that influences your prospects and customers.
Team building
Organizational design and role definition to help you attract top talent and build effective teams.
“Alisa is a strategic asset for any team. She’s played a key role on multiple go-to-market efforts at Uber—positioning new products for Uber merchants, launching new pricing and plans for Uber Eats, and helping to launch Uber Direct globally. Alisa is great at challenging the status quo with creativity and humor. She knows how to get stuff done in a complex organization like Uber.”
— Sarah Pew, Director of Merchant Marketing, Uber Eats
“Alisa worked with our Marketplaces team to effectively frame Yelp’s suite of products for popular restaurants, leading to faster sales velocity and higher profitability. As interim Head of Marketing, Alisa worked closely with Product, Sales, Customer Success, Business Operations, and Marketing —and all of our teams loved working with her.”
— Jason Montgomery Brown, SVP & GM at Yelp
“As acting CMO at Jemstep, Alisa was incredibly adept at driving key strategic decisions but at the same time had no hesitation executing hands-on tasks at a blistering pace. She is extremely intelligent, thoughtful and analytical, and has an amazing way with colleagues and team members —educating, guiding, supporting and encouraging us along the way. Her presence elevated us all.”
— Kevin Cimring, Founder & CEO Jemstep
AWSM insights
AWSM creativity
AWSM results
Alisa helps build brands from the ground up.
As a Vice President of Marketing at OpenTable, RocketLawyer and eBay, and as an embedded consultant with Uber Eats, Yelp, Lumo, and Jemstep, Alisa has worked closely with product, marketing and sales to craft and execute B2B GTM strategies that increase customer acquisition, accelerate product adoption, and increase customer lifetime value.
“Alisa puts customers first. She gathered customer insights quickly and turned our understanding of their needs and perceptions into positioning and messaging that really resonates. Working cross-functionally with the sales, product and marketing, she helped us re-architect our GTM strategy. Her deliverables included customer segmentation, refining our positioning, new plans & pricing, and sales enablement content that is helping us grow our sales even faster.”
— Devon Wright, CEO & Co-founder Lumo
Specializing in B2B marketplaces and SaaS platforms. See how Alisa Weiner Strategic Marketing can help elevate your strategy, team, and results
Based in San Francisco, CA and available worldwide
“I’ve worked with Alisa for more than a decade. She is a consummate problem solver —curious, inquisitive, seeks out all angles and is keen at finding the insight that moves the needle. She is a strategist that can create a vision; an operator who can execute on ideas. She leads people with generosity and a true love of seeing everyone’s contributions blossom.”
- Kevin McSpadden, Founder ThinkBrandNew